On 18-20 November 2025, Ruwa Advisory founder Elezebeth Netto joined Tawdheef x Zaheb 2025 to lead Session 1, “Emiratization in the Private Sector: A Guide for Job Seekers,” and to run mock interviews with Emirati talent on the floor.
Walking into Tawdheef x Zaheb 2025, seeing the room fill up, hearing the questions, the stories, the dreams, it reminded me exactly why I built Ruwa Advisory. This workshop wasn’t just about Emiratisation in the private sector. It was about confidence, clarity, and helping young talent see what they’re truly capable of.
I met Emirati youth who showed up hungry to learn, willing to try, and ready to grow. I met women returning to the workforce with courage in their eyes. I met fresh graduates who only needed one conversation to shift their mindset. And being able to guide them, even for a moment, is something I’ll never take for granted.
At Ruwa, our heart has always been with the UAE community, supporting Emiratis and expats who want to take their first step, their next step, or their bravest step yet.
If today’s workshop helped even one person walk out with more confidence than they walked in with, it was worth every second.
