Most strong professionals are invisible to UAE recruiters, not because they lack ability, but because their CV and LinkedIn do not speak the language of hiring. Let's fix that.
Your experience is real. Your skills are solid. But the UAE job market is specific, competitive and moves fast. The gap between a strong professional and a hired professional is often not ability, it's how you're presenting yourself.
Liz Netto Ruwa Advisory
This is exactly what Career Refresh was built to fix. Your experience is fine, the presentation is the gap.
See the packagesUnderstanding the actual barriers is the first step. Most job searches fail on one of these three fronts.
Recruiters never see you. Your LinkedIn isn't surfacing in search results and your CV is filtered out by ATS before a human ever reads it.
Explore packages 02You're selling responsibilities, not value. Your CV lists what you did, but not what you delivered, what you changed, or what you're worth.
Explore packages 03You're applying everywhere instead of applying intentionally. Volume feels productive, but targeted applications are what actually convert.
Explore packagesA CV that passes ATS screening and impresses a human recruiter. A LinkedIn profile that positions you as the professional you already are. And the confidence that your first impression, before anyone meets you, is working for you, not against you.
Both packages include Liz's 20-year UAE recruiter perspective. The difference is how deep you want that expertise applied to your specific situation.
Stronger documents. Clearer LinkedIn. Ready to apply.
Everything in Foundation, plus expert strategy applied to your specific situation.
Add-ons you can include with either package. Cover letter is already in both packages above.
A 12-page guide from Liz, based on 20 years of UAE recruitment. The specific reasons strong professionals get overlooked, and what to fix first. Sent to your inbox in under a minute.
We'll email the guide within 1 minute. No spam. Unsubscribe anytime.
Complete a short form about your background, target roles and goals. Takes 10 minutes.
A brief call so Liz understands your situation before starting work on your documents.
Your CV, LinkedIn and roadmap are produced. Delivered within 5 working days.
One round of revisions included. You approve the final versions and you're ready to apply.
Now helping talent choose their next move.
For two decades, Liz has sat on the other side of the hiring table, reviewing thousands of applications, interviewing professionals across industries, and making hiring decisions for organisations ranging from growing businesses to AI companies shaping the future. She built Ruwa Advisory to give professionals the insider perspective most career coaches simply cannot offer.
Liz Netto, Founder
Read Liz's full storyWithin two weeks of Liz rewriting my CV and LinkedIn, I had three interview requests. I had been applying for months with my old CV and getting nothing back.
Liz didn't just rewrite my CV. She helped me understand how recruiters actually read it and what they look for in the UAE. That perspective alone was worth the investment.
Most clients receive their full set of documents within 5 working days of their call with Liz. Express Delivery is available as an add-on if you need everything within 48 hours.
No. Liz reviews your background personally and writes with her own recruiter judgement. AI tools may assist with formatting, but every decision about how to position your experience is Liz's, based on 20 years of reading UAE CVs.
Your current CV, a link to your LinkedIn profile, and a short intake form about your target roles. Everything else happens on your call with Liz.
One full round of revisions is included in both packages, so you can request changes before you sign off on the final versions.
No. Career Refresh works for professionals already in the UAE and for those job-searching from abroad. If relocating itself is your main question, UAE Relocation may be the better starting point.
Choose your package above, or send Liz a WhatsApp message if you have a question before committing.
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